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Scaling Premium Wine and Spirits Brands

A bottle of AMASS gin hanging out on a sunny table next to a leafy plant and a couple of martini glasses—ready for happy hour vibes.
$27M+

Total Raised

$65M+

revenue

1,200+

investors

14

Brands

40,000+

retail accounts

We turn health-forward beverage companies into global brands.

  • $33M in 2023 revenue
  • 1,000% year-over-year growth
  • 3X retail expansion by 2028

Join investors like Derek Jeter, Adam Levine, First Beverage Group, Tiesto, and more by becoming an Amass Brands Group shareholder.

$2.85

Share Price

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Opportunity

A $900B Industry¹ Ripe for Change

With 38% of adult consumers actively seeking health-conscious beverages, certain segments of the $900B beverage industry are growing far faster than others. Legacy brands have grown stagnant, leaving untapped opportunities for innovative companies. AMASS Brands is uniquely positioned to scale and expand due to its strategic positioning in the greater beverage industry, disrupting staples by targeting these emerging high-growth, health-inclined categories."

ADULT BEVERAGE MARKET

Alcoholic
Martini glass illustration

The global alcoholic beverages market size was valued at $1,324 billion in 2023 and is projected to reach $1,684 billion by 2030, growing at a CAGR of 3.5% from 2024 to 2030.

Low Alc/Wine
Wine glass illustration

The global organic wine market size was estimated at $10.80 billion in 2023 and is projected to reach $21.48 billion by 2030, expanding at a CAGR of 10.4% from 2024 to 2030.

Non Alcoholic
Beer can illustration

The global non-alcoholic spirits market, which includes non-alcoholic RTD cocktails, was valued at approximately $385.4 million in 2023 and is projected to reach $691.1 million, expanding at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2030.

Alcoholic
Martini glass illustration

The global alcoholic beverages market size was valued at $1,324 billion in 2023 and is projected to reach $1,684 billion by 2030, growing at a CAGR of 3.5% from 2024 to 2030.

Low Alc/Wine
Wine glass illustration

The global organic wine market size was estimated at $10.80 billion in 2023 and is projected to reach $21.48 billion by 2030, expanding at a CAGR of 10.4% from 2024 to 2030.

Non Alcoholic
Beer can illustration

The global non-alcoholic spirits market, which includes non-alcoholic RTD cocktails, was valued at approximately $385.4 million in 2023 and is projected to reach $691.1 million, expanding at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2030.

AMASS dry gin bottle
SUGAR FREE
AMASS dry gin bottle
CANNABIS/CBD
AMASS dry gin bottle
ORGANIC WINE
AMASS dry gin bottle
LOW ALC
AMASS dry gin bottle
NO/LOW ALC
AMASS dry gin bottle
WINE
AMASS dry gin bottle
WINE
AMASS dry gin bottle
ORGANIC WINE
AMASS dry gin bottle
NON-ALC
Business Model

Three-Pronged Approach To Establishing Successful Brands

Brand Incubation

We create new brands that fill unmet needs, like Good Twin, a top organic non-alcoholic sparkling wine.

Good Twin logo.

Strategic Partnerships

We scale brands through key partnerships, like De Soi, our non-alcoholic aperitif with Katy Perry.

Katy Perry holding a bottle of De Soi by AMASS.

Mergers & Acquisitions

We acquire and grow high-potential brands, like Calirosa, our premium tequila co-founded by Adam Levine and Behati Prinsloo.

Adam Levine and Behati Prinsloo in front of barrels of Calirosa by AMASS.

AMASS has built a scalable, three-pronged model to maximize portfolio reach, satisfy shifting preferences, and rapidly scale across preestablished retail and hospitality networks. This approach keeps us ahead of the curve in an industry evolving faster than ever.

How AMASS Builds & Launches Winning Brands

1

Research & Development

  • Identify market gaps & emerging trends
  • Formulate premium, health-conscious beverages

Select the Growth Strategy

  • Choose the best path: Incubation, Partnership, or Acquisition
  • Align with AMASS’s wholesale platform & brand portfolio
2
3

Market Entry & Testing

  • Launch in high-impact retail & hospitality channels
  • Optimize branding, pricing, and distribution strategy

Scale & Dominate

  • Expand intro 40,000+ retail locations & national distributors
  • Leverage AMASS’s retail & hospitality network for growth
4
5

Optimize & Expand

  • Launch new flavors, formats & product extension
  • Expand into new markets & consumer segments
The VISION

At AMASS Brands Group, We're building the future of drinks.

Tastes are evolving, palates are developing, values are shifting... and ABG is here to deliver the future of iconic, premium drink brands. Through category innovation, better-for-you-ingredients, and sustainable processes, our ambition is to build the next Top-100 U.S. beverage platform for the next generation of drinkers.

1950-1990

Man on a yoga position
Health & Wellness = Isolated decisions about diet & exercise
Beverage top brands.

2000 - TODAY

Woman on a yoga position
Health & Wellness = A daily lifestyle choice
AMASS Brands Group logo
social proof

Backed by Derek Jeter, Adam Levine, and More

AMASS Brands Group is backed by prominent investors and influencers like Derek Jeter, Adam Levine, and First Beverage Group. As a partner, Katy Perry co-founded De Soi with us, helping drive innovation in the non-alcoholic category. These relationships showcase our brand’s investment appeal, cultural relevance, and ability to stay ahead of modern tastes and trends.

AMASS awards
Traction

1,000% Revenue Growth

We made $33M in revenue and nearly $5M in net income in 2023 alone, driven by strategic acquisitions and organic growth. Our flagship brands like De Soi and Summer Water are thriving in premium retailers like Whole Foods, SOHO House, and Erewhon. With 1,000% year-over-year revenue growth*, we’ve proven our ability to scale and dominate emerging categories.

revenue growth graph

OUR BRANDS

PERKS

Get Bonus Shares Unavailable to Public Markets

At AMASS Brands Group, we aim to enrich the lives of our customers. Well, the same goes for our investors. That’s why we put together a bonus share system meant to reward our investors for their support:

PERKs

Invest
$2,500+
Receive
5%
Bonus Shares
Invest
$5,000+
Receive
10%
Bonus Shares
Invest
$10,000+
Receive
15%
Bonus Shares
Invest
$25,000+
Receive
20%
Bonus Shares

Any existing investors in the Company prior to the following of this Offering will earn a 25% bonus on any investment made in this Offering.

Investors can also earn 10% bonus shares if they invest multiple times in this Offering. None of the perks stack with each other, which means 25% is the highest bonus available.

The bonus shares will all be assigned and issued to Investors at the termination of the Offering. The date/time of the signed subscription agreement will be used in identifying the applicability of perks.

TEAM

Innovative Expertise Creates Healthy Businesses

Our powerhouse team combines decades of experience in entrepreneurship, product development, and operational excellence, driving AMASS Brands Group toward beverage-industry dominance.

Mark Lynn's Photo
Mark Thomas Lynn
CEO/Co-Founder
  • Versatile Entrepreneurial Leadership: Demonstrated ability to launch and manage diverse ventures across technology, consumer goods, and lifestyle industries.

  • Proven Track Record of Success: Founded and scaled multiple innovative brands that resonate with modern, health-conscious markets including co-founding two companies that have IPO’d on Nasdaq and 1 that was acquired by 212 media.

  • Strategic Growth and Innovation: Expertise in driving business growth and fostering innovation through a broad and dynamic portfolio of companies.

Morgan McLachlan's photo
Morgan McLachlan
Chief Product Officer/Co-Founder
  • Botanical distilling expert with award-winning innovations in spirits and beverages.

  • Pioneered plant-based formulations inspired by her upbringing in the Pacific Northwest.

  • Known for blending tradition with experimentation, earning recognition as a leader in botanical distillation and product innovation.

Erin Green's photo
Erin Green
Chief Operating Officer
  • Former COO of Winc, where she scaled wholesale operations and expanded national distribution.

  • Extensive experience in compliance, operational management, and large-scale logistics.

  • Oversees operational functions and national wholesale strategies for sustainable growth.

Ryan Zotovich's Photo
Ryan Zotovich
VP of Winemaking and Global Sourcing
  • Former Senior Director of Winemaking and Global Sourcing at Winc.

  • Two-plus decades in the wine industry, including roles at Palmina Wines, Seasmoke Cellars, Joel Gott, and Dreamcôte.

  • Oversees all winemaking and sourcing for AMASS Brands Group’s wine portfolio.

Led by a seasoned executive team

FAQs

1. Why invest in startups?

Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.

2. How much can I invest?

Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

3. How do I calculate my net worth?

To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

4. What are the tax implications of an equity crowdfunding investment?

We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

5. Who can invest in a Regulation CF Offering?

Individuals over 18 years of age can invest.

6. What do I need to know about early-stage investing? Are these investments risky?

There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

7. When will I get my investment back?

The Common Stock (the “Shares”) of AMASS Brands Inc. (the “Company”) are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.

8. Can I sell my shares?

Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.

9. Exceptions to limitations on selling shares during the one-year lockup period:

In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)

10. What happens if a company does not reach their funding target?

If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

11. How can I learn more about a company’s offering?

All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

12. What if I change my mind about investing?

You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com

13. How do I keep up with how the company is doing?

At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

14. What relationship does the company have with DealMaker Securities?

Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.

15. Do I get any perks for investing?

Investment Received after the First 45 Days | Bonus shares of Non-Voting Common Stock:
• Investment between $2,500.01 and $5,000.00 | 5%
• Investment between $5,000.01 and $10,000.00 | 10%
• Investment between $10,000.01 and $25,000.00 | 15%
• Investment above $25,000.00 | 20%

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$2.85

Share Price