Invest in the fastest growing celebrity backed beverage portfolio that's disrupting a $1.9 trillion beverage market
We're health-forward beverage portfolio of new and global brands.
- $80M+ in lifetime revenue
- 1,000% year-over-year growth
- 3X retail expansion by 2028
- 5.7M+ bottles sold
Join investors like Derek Jeter, Adam Levine, First Beverage Group, Tiesto, and more by becoming an AMASS Brands Group shareholder.
Three-Pronged Approach To Establishing Successful Brands
Brand Incubation
We create new brands that fill unmet needs, like Good Twin, a top organic non-alcoholic sparkling wine.
Strategic Partnerships
We scale brands through key partnerships, like De Soi, our non-alcoholic aperitif with Katy Perry.
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Mergers & Acquisitions
We acquire and grow high-potential brands, like Calirosa, our premium tequila co-founded by Adam Levine and Behati Prinsloo.
AMASS has built a scalable, three-pronged model to maximize portfolio reach, satisfy shifting preferences, and rapidly scale across preestablished retail and hospitality networks. This approach keeps us ahead of the curve in an industry evolving faster than ever.
A $1.9 Trillion Industry¹ Ripe for Change
With 38% of adult consumers actively seeking health-conscious beverages, certain segments of the $1.9 Trillion beverage industry are growing far faster than others. Legacy brands have grown stagnant, leaving untapped opportunities for innovative companies. AMASS Brands is uniquely positioned to scale and expand due to its strategic positioning in the greater beverage industry, disrupting staples by targeting these emerging high-growth, health-inclined categories."
ADULT BEVERAGE MARKET
The global alcoholic beverages market size was valued at $1,324 billion in 2023 and is projected to reach $1,684 billion by 2030, growing at a CAGR of 3.5% from 2024 to 2030.
The global organic wine market size was estimated at $10.80 billion in 2023 and is projected to reach $21.48 billion by 2030, expanding at a CAGR of 10.4% from 2024 to 2030.
The global non-alcoholic spirits market, which includes non-alcoholic RTD cocktails, was valued at approximately $385.4 million in 2023 and is projected to reach $691.1 million, expanding at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2030.
The global alcoholic beverages market size was valued at $1,324 billion in 2023 and is projected to reach $1,684 billion by 2030, growing at a CAGR of 3.5% from 2024 to 2030.
The global organic wine market size was estimated at $10.80 billion in 2023 and is projected to reach $21.48 billion by 2030, expanding at a CAGR of 10.4% from 2024 to 2030.
The global non-alcoholic spirits market, which includes non-alcoholic RTD cocktails, was valued at approximately $385.4 million in 2023 and is projected to reach $691.1 million, expanding at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2030.
The corn base spirit is distilled with indigenous botanicals like California bay and cascara sagrada to ground vibrant flavors such as hibiscus, cardamom, cacao, and ginger, painting a vivid palate of the rich multicultural fabric that is the spirit of the City of Angels.
The top-selling Gruner Veltliner wine in the country, boasting 14% market share and 26.3% sales growth in the past year. Organic, biodynamic wines sourced from Austrian vineyards, crafted to express its full environment with vibrant, fresh flavors.
Currently the No. 2-selling Domestic Rose brand. A premium, zero-sugar, rose created by winemaker Ryan Zodavitch. The 2024 vintage received a 93-point score and “Editors’ Choice” designation from Wine Enthusiast.
One of the fastest-growing non-alcoholic wines, outpacing national category sales with 333% year-over-year growth. Sold at Whole Foods, Erewhon, and more, it’s an Italian, NA sparkling wine made from premium grapes with crisp, elegant flavor.
The No. 1-selling family of organic sparkling wines in America, they’ve honed their craft for four-plus decades. Winner of the International Organic Wine Award and the Berliner Wine Trophy, it’s consistently recognized for both quality and sustainability.
The highest-rated rosa tequila in the world, co-founded by Adam Levine and Behati Prinsloo in conjunction with the Real Family (third-generation tequila makers).
Co-founded by Katy Perry, these non-alcoholic aperitifs are boosted with botanicals and adaptogens, helping drive impressive category growth.
Our new plant-based pea protein seltzer water is a first-of-its-kind product, meeting consumers increasing demands for clean, zero-sugar, functional hydration experiences.
An authentic Mezcal distilled with botanicals, delivering a smooth and complex profile inspired by traditional Mexican craftsmanship.
The first low-proof vodka with a light, clean taste and velvety mouthfeel. Coming in at 25% lower alcohol than standard 80 proof, BODY is 10X distilled from non-GMO Indiana corn and a touch of organic agave nectar.
A bold, artisanal mezcal inspired by the vibrant culture of Oaxaca, featuring smoky and earthy notes with handcrafted quality.
A sustainably farmed California wine brand capturing the essence of the coast with crisp, refreshing whites and balanced reds.
Ready-to-drink premium cocktails crafted with botanical ingredients for easy enjoyment with no compromise on quality.
Celebrity-Backed Brands Outperform Across Categories
Sales of celebrity-backed spirit brands drastically outperform their counterparts. In 2023:
• Celeb-backed tequilas grew by 16% compared to the category’s 3% growth
• Celebrity whiskies grew by 8% compared to the category’s 2% growth
• Celebrity rums grew 11% compared to the category’s 4% contraction
George Clooney
Casamigos Tequila
Founded in 2013, George Clooney’s tequila is perhaps the most famous example, going on to be acquired for $1 billion by Diageo in 2017.
Ryan Reynolds
Aviation Gin
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Reynolds purchased a stake in the company in 2017 and helped launch viral marketing for the brand. Aviation was acquired by Diageo for $610 million in 2020.
Dwayne “the Rock” Johnson
Teremana Tequila
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Founded by Johnson in 2020, it became the fastest premium spirit brand to eclipse a million in annual case sales.
Meet $AMSS
We’ve reserved the AMASS stock ticker - AMSS - a key step in our journey. In the meantime our current private round remains open.
How You Could See a Return on Your Investment
When you invest in a private company like AMASS, there are two common ways you could see a return:
The company lists its shares on a public stock exchange, giving early investors liquidity.
A larger company purchases the business, potentially delivering returns to early shareholders.
Scalable Growth Before and After Going Public
While there’s no guarantee of an exit or return, these are just a few prominent examples of what success looks like in this industry. And as you can see, these companies keep growing even after ringing the bell.
How AMASS Builds & Launches Winning Brands
Research & Development
- Identify market gaps & emerging trends
- Formulate premium, health-conscious beverages
Select the Growth Strategy
- Choose the best path: Incubation, Partnership, or Acquisition
- Align with AMASS’s wholesale platform & brand portfolio
Market Entry & Testing
- Launch in high-impact retail & hospitality channels
- Optimize branding, pricing, and distribution strategy
Scale & Dominate
- Expand intro 40,000+ retail locations & national distributors
- Leverage AMASS’s retail & hospitality network for growth
Optimize & Expand
- Launch new flavors, formats & product extension
- Expand into new markets & consumer segments
At AMASS Brands Group, We're building the future of drinks.
Tastes are evolving, palates are developing, values are shifting... and ABG is here to deliver the future of iconic, premium drink brands. Through category innovation, better-for-you-ingredients, and sustainable processes, our ambition is to build the next Top-100 U.S. beverage platform for the next generation of drinkers.
1950-1990
2000 - TODAY
Backed by Derek Jeter, Adam Levine, and More
AMASS Brands Group is backed by prominent investors and influencers like Derek Jeter, Adam Levine, and First Beverage Group. As a partner, Katy Perry co-founded De Soi with us, helping drive innovation in the non-alcoholic category. These relationships showcase our brand’s investment appeal, cultural relevance, and ability to stay ahead of modern tastes and trends.
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OUR BRANDS
Get Bonus Shares Unavailable to Public Markets
At AMASS Brands Group, we aim to enrich the lives of our customers. Well, the same goes for our investors. That’s why we put together a bonus share system meant to reward our investors for their support:
PERKs
Any existing investors in the Company prior to the following of this Offering will earn a 25% bonus on any investment made in this Offering.
Investors can also earn 10% bonus shares if they invest multiple times in this Offering. None of the perks stack with each other, which means 25% is the highest bonus available.
The bonus shares will all be assigned and issued to Investors at the termination of the Offering. The date/time of the signed subscription agreement will be used in identifying the applicability of perks.
*Perks are not stackable, the highest amount of bonus shares you can receive is 25%
Innovative Expertise Creates Healthy Businesses
Our powerhouse team combines decades of experience in entrepreneurship, product development, and operational excellence, driving AMASS Brands Group toward beverage-industry dominance.
Versatile Entrepreneurial Leadership: Demonstrated ability to launch and manage diverse ventures across technology, consumer goods, and lifestyle industries.
Proven Track Record of Success: Founded and scaled multiple innovative brands that resonate with modern, health-conscious markets including co-founding two companies that have IPO’d on Nasdaq and 1 that was acquired by 212 media.
Strategic Growth and Innovation: Expertise in driving business growth and fostering innovation through a broad and dynamic portfolio of companies.
Botanical distilling expert with award-winning innovations in spirits and beverages.
Pioneered plant-based formulations inspired by her upbringing in the Pacific Northwest.
Known for blending tradition with experimentation, earning recognition as a leader in botanical distillation and product innovation.
Former COO of Winc, where she scaled wholesale operations and expanded national distribution.
Extensive experience in compliance, operational management, and large-scale logistics.
Oversees operational functions and national wholesale strategies for sustainable growth.
Former Senior Director of Winemaking and Global Sourcing at Winc.
Two-plus decades in the wine industry, including roles at Palmina Wines, Seasmoke Cellars, Joel Gott, and Dreamcôte.
Oversees all winemaking and sourcing for AMASS Brands Group’s wine portfolio.
Led by a seasoned executive team
FAQs
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Individuals over 18 years of age can invest.
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
The Common Stock (the “Shares”) of AMASS Brands Inc. (the “Company”) are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
Investment Received after the First 45 Days | Bonus shares of Non-Voting Common Stock:
• Investment between $2,500.01 and $5,000.00 | 5%
• Investment between $5,000.01 and $10,000.00 | 10%
• Investment between $10,000.01 and $25,000.00 | 15%
• Investment above $25,000.00 | 20%
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